Scientific publications

Nowadays the process of creating an image is becoming a question of present interest in the sphere of tourism. Such image is considered to be an integral characteristic of the studied object. A significant number of specialists in this sphere, as well as in the field of science which are closely connected with tourism, are working on the problem of creating an image in tourism.
Not only the questions of creating an image of destination, of a concrete object (natural, historical or cultural), of geographical space, but also the questions of workers and specialists in the sphere of tourism are considered essential; an image of different types of tours, of tourism enterprise is being created. The problem of images is considered in education as well. In this field the idea of image varies from an image of an educational establishment to an image of a leader, a teacher, or a student.
We will contemplate the problem of education in tourism and principally the questions of image of a tourist object.
Unfortunately, nowadays the surrounding world is appreciated mostly from the merely utilitarian point of view, therefore, a change in the system of values in teenagers' and young adults' minds is needed. Inculcation of such disciplines, as “Creating an image of a tourist object” (the course has been inculcated in Petrozavodsk branch establishment of the Petrovsky College since January, 2009), in the process of education will contribute to this idea.
Creating an image-composition is the essential part of projecting an image. There is a special technology of projecting and application of such compositions. The aim of Image-compositions is forming an integral and attractive image of a studied object. The compositions are a result of a joint work of students and their teachers.